A Passage Through India
Article featured in 5280 Magazine in Nov 2018
- Roma Sur, Columnist, 5280
"Growing up as the baby sister to 3 stylish Bollywood fangirls, my initiation to the world of Indian fashion came swiftly. When my sisters would go to their friends' weddings dolled up like princesses, immaculately dressed, I would just gush in admiration and envy. And as soon as they left, I would drown myself into the piles of clothing left behind in the wake of their tryout sessions. The endlessness of fabrics and styles ignited a curiosity that would rage on my whole life.
From landing a once-in-lifetime gig as a teen cosmetic stylist for top beauty pageant models in Delhi, to my first breakthrough opportunity in design and wholesale trade in The UK and The Netherlands, I was able to learn the ins and out of the western-Indian fashion circuit all the way down to conceptualizing with sketch artists. Years later after finally settling in Denver, I was able to put that experience to the test and along with some warm encouragement from the Colorado Community, I began trying my luck at sharing a few of my own designs with the world. Suddenly, as the community grew louder and the parties grander, so became our role as a fashion retailer. With such great feedback within the Denver Area, I now enjoy scouring the runway circuits forging valuable relationships with top designers all over the globe that share our core approach to traditional fabrics and expand our avenues of expression.
With over 16 successful years in business, we've established our own personalized approach to helping people, significantly expanded our selection of exclusive designs, and expanded our team to incorporate our personal team of designers. I have even brought along my adoring niece, Ishita, for the ride. With her coordinating our production & curating our designs, we are able to provide a service in a very substantive and personal way, and that's what makes what makes us uniquely cut out for this."
- Savita Chopra, Founder
"A LOOK THAT'S A LITTLE BIT BOLLYWOOD AND A LITTLE BIT ROCK 'N' ROLL."
-Roma Sur, Columnist, 5280 The Denver Magazine
Article featured in 5280 Magazine in Nov 2018
All of our garments are made from authentic materials, handmade in India, with the inspiration of modern design and the honoring of tradition felt in everything we carry.
In an industry where getting your hands on quality fabric can be such a roll of the dice, we strive for the finest materials and craftmanship at all price points.
No matter whether you're attending a lavish wedding or a fun little get-together with your friends and family. Seeking a statement saree or a subtly sophisticated salwar-kameez, we can make that vision a 20/20 one.